"I Have Thousands of Ideas, and Making Things Happen Is Challenging"

Result-Based Management to Improve Your Organization's Time to Market

3
 min. read
March 6, 2024
"I Have Thousands of Ideas, and Making Things Happen Is Challenging"

The only constant is change

"The rhythms of organizations have exponentially accelerated in recent years". It is no longer a novelty to make sense of this statement.

On the one hand, user behavior has changed, and acceptance criteria are becoming more demanding. Their tastes are more volatile, and their needs fluctuate between what they already know and what they discover through easy access to information.

On the other hand, we have organizations. Structures that are increasingly customer-centric and aware that user needs are changing awaken the desire of leaders to expand their value proposition beyond. Additionally, the model of strategic alliances is taking shape in the business world, where the intention to drive innovation is no longer a long-term plan. One of the very common challenges for companies is to transition to a multi-product approach, seeking to provide users with multiple solutions developed in-house or through integration with partners. This way, they also gain organizational antifragility.

Relevant Levers to Gain Competitive Advantage

In this context, four plays become key to moving from idea to action in an organization that needs, in addition to its usual operation, to add new solutions for users:

  • Idea Incubator: Having a dedicated team focused on innovation and separate incubation and idea management from regular operations will accelerate the transition to action. Work with design sprint methodologies and project management to gain speed.
  • Time to Market: Measure your organization's time to market. Knowing the baseline of the delivery capacity enables many fundamental conversations about the criteria behind that metric and objectively measuring the feeling of "slowness" or "speed" in deliveries.
  • Impact Culture: Think about the final results on the users you intend to achieve from all those ideas presented as opportunities. Promoting a data-driven culture based on user behaviors will filter out several ideas that seemed valuable when presented as opportunities.
  • Organizational Adaptability: Have an agile management model that allows for quick communication and "steering" in your organization in the face of a change in strategy. Provide transparent information throughout your organization.
  • Internal Cultural Differences in the Organization: Identify different cultural rhythms in teams managing operations (with a greater focus on stability) and innovation (with a greater focus on variability) and try to orchestrate both systems so that they can coexist without losing identity.

Less is More

A results-based management approach, with minimal information to guide teams, not only allows for a lighter movement but also gains efficiency and productivity by reducing rework and control tasks that task-based management entails. Additionally, teams maximize their creativity by choosing their how.

At Kouls, we are strongly committed to creating minimalist management for work teams, nurturing the direction and productivity of the organization, while individuals bring their best version. Learn more about the product at the following link https://kouls.app and dare to transform the way your organization strategizes and achieves excellence.